Communication is a core skill for success in business. We rely on this skill to clearly express our intentions to our staff, and we depend upon the communication skills of our team members when they interact with clients and prospects. Effectiveness in all types of business communication is integral for any business to grow and flourish.
It’s a Two-Way Street
Communication is a two-way street. It requires two individuals who are open to receive information and dialogue with each other. There is a delivery of the message and someone on the other end receiving it. Without an active and open receiver, there is no real communication.
This is why the “command and control” model of management has never really worked. In moments of frustration, I often hear leaders express, “I thought that I made myself perfectly clear.” However, it is not enough to simply share your thoughts; you also need to encourage dialogue and clarifying questions from the recipient, especially if it is a subordinate on your team. You need to be sure that the recipient has not only heard the words you have said, but also that he or she truly understands what you are asking for. This is the essence of effective communication.