It always surprises me how few of the amazing people I meet at networking functions are able to articulate in a compelling way what they do and how they do it.
All Meetings are Marketing Opportunities
We all want and need to be remembered, particularly if we are running a small business. Every meeting is an opportunity to market your talents, whether it is a party or a casual conversation at a supermarket.
You may have heard the term “elevator pitch.” The basis for that term is in what may be called your value proposition.
Value Proposition Expresses Tangible Results
What exactly is a value proposition? It is a clear statement of the tangible results a customer gets from using your products or services. Crafting a value proposition that is memorable, succinct, and authentic is a critical component to your business success.