How to Make Your Business Memorable

It always surprises me how few of the amazing people I meet at networking functions are able to articulate in a compelling way what they do and how they do it.

All Meetings are Marketing Opportunities

handshakeWe all want and need to be remembered, particularly if we are running a small business. Every meeting is an opportunity to market your talents, whether it is a party or a casual conversation at a supermarket.

You may have heard the term “elevator pitch.”  The basis for that term is in what may be called your value proposition.

Value Proposition Expresses Tangible Results

What exactly is a value proposition? It is a clear statement of the tangible results a customer gets from using your products or services. Crafting a value proposition that is memorable, succinct, and authentic is a critical component to your business success.

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The Road to Peak Performance

the road to peak performanceIn working with coaching clients, the first step is to establish goals to be reached at the end of the coaching process. Clarity of goals and prioritizing those goals is how we are able to establish a road map to success. We have to know where we are headed in order to measure our progress along the way.

Many of my clients have very specific financial and business growth goals.  The challenge in the coaching process is when we begin to identify what it takes to get there.  The long established habits and unconscious behaviors of individuals, as well as the patterns among team members, often need to be addressed in order to reach that next level.

What Got You Here Won’t Get You There

In the best-selling book What Got You Here Won’t Get You There, top Executive Coach Marshall Goldsmith gives us examples of the challenges successful people face when they are making changes. It is hard not to feel that all of our qualities, both good and bad, are what have led us to accomplish our goals up to this point. It’s often difficult for a successful person to acknowledge and understand how some of his habits and quirks may have contributed directly to his accomplishments, but now may actually be a hindrance to his future success.

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Keys to Continued Business Success

continued business success
We are all looking for the “silver bullet,” the one thing that will make us successful in growing our businesses.

So what are the elements needed to maintain a successful and flourishing business?

1. Clarity of purpose

You need to have a strong sense of what you want your business to be in the future. It is hard to create a road map when you don’t know where you are going.

In my coaching work, I meet many successful clients who have plateaued or are struggling to move to the next level. Often it’s because they have achieved their first vision and now need to stop and reassess what’s next and set objectives toward a new vision.

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